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Friday, December 1 • 1:40pm - 2:40pm
Agile Marketing - The Beach-Head for the Agile Beyond Software Invasion!

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More and more organizations are looking to extend the benefits of agility beyond software/technology/IT. In parallel, marketing organizations are facing similar issues to the ones we're facing in technology. 

Let's help marketers looking to improve their agility - what can we learn from agile development and how should we adapt it for their context? Agile Marketing is now an established practice - we will learn what it means and how to go about implementing it. 

Throughout the session, we will combine theory, experience from several case studies, and hands-on practice. 

This session is aimed at: marketers or other non-development practitioners looking to apply agile outside of development/IT, as well as agile practitioners that want to help their non-dev/IT people make a move towards agile and are looking for the right language/approach. 

avatar for Yuval Yeret

Yuval Yeret

Agile Transformations Consultant, SAFe SPCT, Scrum.org PST & Agile Marketing Expert, AgileSparks
Yuval is the Agile Marketing practice lead at AgileSparks where he helps marketing organizations improve their agility and performance in the digital age using Agile principles and practices. His list of clients includes companies such as CA Technologies, Siemens, HP, Amdocs, Informatica, Intel, CyberArk, Nice Actimize, and Mimecast among ot... Read More →

Friday December 1, 2017 1:40pm - 2:40pm CST

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